Here for all your brand and content strategy needs—and anything restaurant.
The best stories live at the intersection of culture—food, travel, the arts, and beyond. I've built my career on bringing them to life through strong editorial, video, and the reach of brands I believe in.
I am a meticulous editor, voicey writer, and results-driven brand and content strategist with a diversity of experience in journalism, tech and design. And my first job was as a cheesemonger… hard to forget
Featured Publications
Photo: Norman Jean Roy
Photo: Geordie Wood
Photo: Stephanie Rudy
Dine On
Sometimes a beloved brand isn’t a terribly loud or identifiable one—enter OpenTable. Anyone we asked loved it, but nobody recognized it. DINE ON was a first of its kind OOH and digital campaign designed as a rallying cry to get the people back to restaurants coming out of COVID. And it worked.
Restaurants on the Rebound
Rebuilding post COVID was a herculean effort in the restaurant business, so we produced a mini-documentary series showcasing the ones who really made lemons into limoncello.