DINE ON:
Rally Cry for Diners
An international multi-channel campaign, spanning OOH, email, social, blog, and beyond. Using. local-first strategy, we took over billboards, busses, transit shelters, pedicabs, and EV charging stations in seven key cities, with the goal of increasing bookings and brand perception within those markets. The campaign put OpenTable restaurants front and center—using hyperlocal messaging and photography to promote specific restaurants in each market.
Our strategy was designed to drive discovery and bookings with IRL placements and digital content & ads
Role: Creative and Content Strategy Director
Team: Julia Borghini Design Director, Alyson Lund Producer, Katelyn Stetler Production, Chandni Thawani Social Design, Cole Wilson & Jonah Rosenburg Photographers, Blink Media Photo Production Agency
